SKIP TO SITE NAVIGATION | SWITCH TO GRAPHICAL VERSION
( ) Newspapers:
( ) National
( ) Regional
( ) Local
( ) Collegiate
( ) High School
( ) Magazines:
( ) National
( ) Regional
( ) Special Interest
( )Radio:
( ) National
( ) Local
( ) Per Inquiry (No up front cost, split sales receipts)
( ) Television:
( ) National
( ) Local
( ) Cable
( ) Per Inquiry (No up front cost, split sales receipts)
( ) Direct Mail:
( ) To your customer list (The most important source of repeat business).
( ) To rented lists - by area, subject, job title or any of dozens of other approaches.
( ) To lists you exchange with non-competitors who reach the same kind of customers you do.
( ) Co-Operative Advertising:
( ) Split costs of large space with non-competitors who want to reach same audience.
( ) Co-Operative Mailings:
( ) Lead-getting mailings where you share printing, postage, mailing and list rental costs with other businesses. Available as a service in many communities.
( ) Your Out-Going Mail:
( ) Put a selling piece in every single piece of mail that leaves your office. It's a free ride.
( ) In your bills & statements, look at the offers you get with your credit card bills.
( ) In your renewal and other periodic notices. Satisfied regular customers respond to new offers.
( ) In Other Businesses' Out-Going Mail:
( )Work a co-operative deal - you put your promo piece in all of a non-competitors' mailings and he puts his in your mailings. Your only cost is printing.
( ) Package Insert Programs:
( ) Especially good for firms selling by mail - you can have thousands of your promotional pieces inserted into outgoing packages of merchandise sold by other mail order companies for about $40-$60/Thousand.
( ) Discount Coupons:
( ) Put coupons for discounts (on future purchases) in your outgoing mail. Excellent way to build tomorrow's business.
( ) Newspaper Inserts:
( ) Gives you the flexibility to produce your own special promotion. Warning: big Sunday papers are loaded with inserts. Possibility: small local papers offer virtually no competition.
( ) Bound-In Pieces To Magazines:
( ) Bind-In Cards
( ) Blow-In Cards
( ) Inserts
( ) Gatefolds
( ) Tip-On Cards
( ) Fold Out Pages
( ) Plastic Records
( ) Mini-Catalogs
( ) Card Decks (Loose decks mailed to specific audience)
( ) Trade Shows:
( ) National
( ) Regional
( ) Local
( ) Traveling Shows
( ) Sponsorships: (Sponsor an event which results in a lot of good will and publicity)
( ) Athletic Event (Run, tennis tourney)
( ) Seminars (Finances, how to's)
( ) Clubs (Hobbies, crafts)
( ) Advertisements Printed On Packaging:
( ) Packing Boxes
( ) Newspaper Wrappers
( ) Shopping Bags
( ) Sub-Way, Bus Or Taxi Cards
( ) Counter Displays
( ) Billboards
( ) Store Signs
( ) Window Displays
( ) Point-Of-Sale Displays
( ) Novelties With Company Imprint
( ) Instructional Booklets
( ) Write a short book on a subject you know well, and then give the book away as a promotion. Include only subtle promotional messages. People will view this as a special service.
( ) Review Copies:
( ) Make Copies Of Articles About Your Business And Use Them As Promotional Tools.
( ) Business Cards
( )Add a sales message to your name and address information
( ) Yellow Pages
( ) Signs On Business Vehicles - with large phone numbers
( ) Ads Printed On Scoring Sheets (E.G.: Bridge, Bowling)
( ) Theater Programs
( ) Newcomer Programs For Recently-Moved Residents
Apply Now
Contact Us to Apply
Contact Us
(800) 566-3862
8:00am - 9:00pm ET
Monday - Friday
Email
Small Business