SKIP TO SITE NAVIGATION | SWITCH TO GRAPHICAL VERSION
Wachovia.com Tops Two Leading Industry Surveys For the second year in a row, Wachovia's online channel ranks highest in customer experience and satisfaction Charlotte, N.C. – For the second year in a row, Wachovia.com topped Keynote’s online customer experience ranking for prospective customers and site responsiveness. It also ranked at the top of the comScore study that measures customer satisfaction with bank Web sites. Wachovia has maintained the highest Web site satisfaction rating in the comScore survey for two years running, with 73 percent of visitors saying they are very satisfied or satisfied. Wachovia’s nearest competitors in this category each had 69 percent of customers responding in this manner. The study noted a strong connection between satisfaction with the overall banking relationship and satisfaction with the Web site. “These findings validate the tremendous work that has been done to ensure we are providing a site that is valuable to our customers and prospective customers,” said Gloria Chance, chief eCommerce officer. “No matter how customers come to Wachovia, we want to ensure they have a first-class experience – whether we are serving them in a financial center, through the call center, or online.” In addition, Wachovia ranked first in the Keynote Customer Experience Rankings, an overall measure of customer experience across the more than 250 metrics measured in the study. It maintained its position based on the ease with which prospective customers could explore its Web site and online banking functions, as well as strong satisfaction with its customer support. Wachovia was also viewed as the most “helpful” online banking site. Keynote also ranked Wachovia No. 1 in site responsiveness – the time it takes for pages to load and perform basic transactions. Keynote’s customer experience study of banking Web sites measures a number of key factors dealing with online customer experience, including assessment of the home page, ability to find account information, ease of exploring online banking, ability to open an account online, ability to quickly locate privacy and security information and simplicity of locating customer support information. The study also called attention to a bank’s brand reputation online, noting “Wachovia's success in appealing to prospective customers translated into a significant brand boost for the company, with two-thirds (66%) of prospective customers having a strongly positive image of the bank after experiencing the site, as opposed to just 14% expressing a strong brand preference before experiencing the Wachovia site. Wachovia experienced a brand boost nearly two times greater than the industry average. The positive online experience also made Wachovia the most successful bank in terms of online customer acquisition.” |
2007 Small Business Press Releases
2006 Small Business Press Releases
2005 Small Business Press Releases
2004 Small Business Press Releases
2003 Small Business Press Releases
Apply Now
Contact Us to Apply
Contact Us
(800) 566-3862
8:00am - 9:00pm ET
Monday - Friday
Email
Small Business