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Wachovia Billboard to Become Highest, Most Visible Space in Times Square Times Square Tower sign key element in bank's expansion into Manhattan CHARLOTTE, N.C. - Wachovia Bank, N.A., one of America's leading customer service banks and the largest retail bank on the East Coast, has leased a new billboard in Times Square in conjunction with the opening of two new financial centers in Manhattan. Visible to a global audience in Times Square, what many call the Crossroads of the World, the sign will be one of the most high-profile components of Wachovia's expansion into Manhattan. The Wachovia (wa-KO-vee-ah) sign will be located between the 33rd and 37th floors of the newly constructed Times Square Tower, directly behind historic One Times Square. The billboard will be visible daily to an estimated 250,000 New Yorkers. On New Year's Eve, Wachovia's sign will be visible just behind the famed New Year's Eve Ball before it begins its midnight descent, giving 500,000 revelers in the Square and 500 million television viewers the opportunity to see the billboard. Space for the sign was purchased from Sherwood Outdoor, Inc. "The chance to bring Wachovia into a historic New York landmark like Times Square was the opportunity we wanted to illustrate our excitement about bringing our retail banking services to Manhattan customers," said Jim Fitzgerald, Wachovia Bank, N.A.'s regional president for New York and Connecticut. The Times Square billboard is part of the bank's Manhattan Campaign, an integrated advertising campaign that includes newspaper, radio, television, outdoor, and online advertising. Wachovia's two new retail financial centers are located in Rockefeller Plaza and at Madison & 45th. They join the bank's seven other locations in Manhattan, which house its Corporate & Investment Banking, Brokerage, Insurance and Wealth Management businesses, and its hundreds of suburban Wachovia retail locations in the Northeast. Wachovia Corporation (NYSE:WB) is one of the largest providers of financial services to retail, brokerage and corporate customers throughout the East Coast and the nation, with assets of $364 billion and stockholders' equity of $32 billion at June 30, 2003. Its four core businesses, the General Bank, Capital Management, Wealth Management and the Corporate and Investment Bank, serve nine million households, including 900,000 businesses, primarily in 11 East Coast states and Washington, D.C. Its broker-dealer, currently operating under the names Wachovia Securities, LLC, and Prudential Securities Division of Wachovia Securities, LLC, serves clients through 700 offices in 48 states. Global services are provided through more than 30 international offices. Online banking and brokerage products and services also are available through wachovia.com. |
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