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Wachovia Ranks No. 1 in Customer Satisfaction Survey for Seventh Straight Year Wachovia Remains Steadfast in its Commitment to Customers CHARLOTTE, N.C.—Wachovia Bank is ranked No. 1 for the seventh straight year in the American Customer Satisfaction Index, a survey of consumer satisfaction conducted by the University of Michigan Ross School of Business. "I'm extremely proud of our employees in achieving this honor for seven consecutive years," said Wachovia Chairman and CEO Ken Thompson. "Providing excellent customer service is a hallmark of our company, and this award is testament to our success. I want to take this opportunity to thank our customers for choosing Wachovia." In a report issued today by the ACSI, Wachovia scored five points higher than its closest peer named in the study. Wachovia has achieved a 13-point increase in its score since 2000. "We are thrilled to once again be named No. 1 in customer satisfaction and will continue our work in moving customers from satisfied to loyal," said Andrea Bierce, Wachovia's director of Customer Experience & Loyalty. "To that end, Wachovia remains steadfast in its commitment to improving the customer experience and continues to pursue enhancements all across the company." In addition to being ranked No. 1 by the ACSI, Wachovia has been recognized by many independent organizations for providing exceptional customer service across all areas of the company. A few of these accolades include:
2007 ACSI scores are derived from telephone surveys with a random sampling of Wachovia customers. Scores are based on a 100-point scale. Founded in 1994, ACSI is one of the most highly regarded independent measures of how satisfied U.S. customers are with the quality of consumer goods and services. Each quarter, ACSI reports customer satisfaction scores for different sectors of the economy. Financial services and banks are included in the fourth quarter report. The ACSI is produced through a partnership of the University of Michigan Ross School of Business, the American Society for Quality and CFI Group, an international consulting firm. About Wachovia Corporation |
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