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Wachovia Adds Online Funding to its Automated Online Account Opening Partners with CashEdge to provide enhanced service CHARLOTTE, N.C. – Wachovia announced today that it has launched a truly automated online account opening and funding tool for customers and potential customers. The new feature, using CashEdge’s FundNow product, bolsters Wachovia’s current online account opening capability by adding the funding component and making the process completely automated from start to finish. This secure process walks the customer through a number of steps to open a checking, savings or money market account and fund it from another deposit account the customer owns either at Wachovia or at another bank. “While we’ve had the ability for customers to open deposit accounts online for more than five years, this new feature will allow the customer to also fund the account online as part of the account opening process,” said Ron Kerr, Wachovia's Internet Director for Retail Products. “More people first learn about Wachovia through the online channel than any other channel – now we have further enhanced this industry-leading capability for them to become a customer or for current customers to enhance their relationship with us.” “The combination of these solutions produces a truly valuable consumer offering,” explained CashEdge CEO, Sanjeev Dheer. “CashEdge’s FundNow solution provides a risk-managed service for instantly and securely funding new accounts online. Coupled with Wachovia’s online account opening solution, FundNow will increase new account funding by making account opening and funding a seamless and effortless process.” Wachovia first introduced online account opening in 2000 and now opens more than 15,000 accounts online per month, equivalent to the volume of over 150 branches. Currently Wachovia serves more than 12 million retail and small business customers; of those, more than 3 million use online banking. “Our continued strong growth in online account sales reaffirms that customers increasingly want to do business with us online – and this lines up perfectly with Wachovia’s commitment to providing our customers the very best online financial services experience,” said Lawrence Baxter, Wachovia’s chief eCommerce officer. About CashEdge CashEdge serves more than 200 leading financial institutions, and has offices in New York and Silicon Valley. For more information, please visit www.cashedge.com. |
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