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WACHOVIA SECURITIES LAUNCHES NEW ADVERTISING CAMPAIGN Campaign Promotes Wachovia Securities Corporate and Investment Banking and Brokerage Units CHARLOTTE, N.C. - Wachovia Corporation, marking another milestone along its merger timeline, today launched a national advertising campaign using the theme "Uncommon Wisdom" to promote the new Wachovia brand. The campaign's initial stage will promote Wachovia Securities, the brand name under which Wachovia Corporation provides corporate and investment banking and retail brokerage services. The campaign's theme, "Uncommon Wisdom," is the foundation for all of Wachovia's new corporate advertising, which will be introduced in stages over the next two years and will apply to every business unit in the corporation. "The theme 'Uncommon Wisdom,' conveys Wachovia as a company that has the ability to look at situations and apply knowledge in unique ways, which is what we believe defines Wachovia as a business partner," said Jim Garrity, head of Corporate Marketing for Wachovia Corporation. "I am particularly pleased with these inaugural ads promoting Wachovia Securities, because they demonstrate the clever, engaging and distinctive approach that our investment-related businesses provide to their clients." Wachovia Securities Corporate and Investment Banking Group provides capital raising, lending, research and strategic advisory capabilities to corporate clients. The company's retail brokerage division, the nation's fifth-largest brokerage firm, offers financial advisory, brokerage and other financial services to individual investors and businesses. The first print advertisement, produced by Winston-Salem, N.C.-based Mullen, the advertising agency of record, appeared in the national edition of the Wall Street Journal today. Print ads also will run in Forbes, Fortune, Business Week, and USA TODAY. Television ads for Wachovia Securities will begin airing in July on cable and network shows such as CNN, CNNfn, CNBC, Bloomberg, PGA Golf and NFL Football. Wachovia Corporation will launch advertising for its retail customers in November in Florida, where the company will complete its first regional deposit conversion. Reporters may access an online press kit, which includes two examples of the Wachovia Securities print advertisements at http://wachovia.firstunion.com in the "Media Kit" section on the right side of the screen. About Wachovia Wachovia Corporation (NYSE:WB), created through the Sept. 1, 2001, merger of First Union and Wachovia, had assets of $320 billion and stockholder's equity of $29 billion at March 31, 2002. Wachovia is a leading provider of financial services to 20 million retail, brokerage and corporate customers throughout the East Coast and the nation. The company operates full-service banking offices under the First Union and Wachovia names in 11 East Coast states and Washington, D.C., and offers full-service brokerage with offices in 49 states and global services through more than 30 international offices. Online banking and brokerage products and services are available through wachovia.com and firstunion.com. Important Notice: Wachovia Corporation conducts its investment banking, institutional, and capital markets businesses through its various bank, broker-dealer and non-bank subsidiaries (including First Union Securities, Inc. and Wachovia Bank, National Association) under the trade name of Wachovia Securities. Any references to Wachovia Securities, however, do not include Wachovia Securities, Inc., member NASD/SIPC, a separate broker-dealer subsidiary of Wachovia Corporation.
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