"The enhanced site improves the online customer experience by providing quick and convenient access to content," said Kellie Scott, senior vice president and director of eChannels at First Union. "We're committed to enhancing our online service by #160;improving site content to meet our customer needs. That's exactly what this new site is all about and was clearly driven by our customers."
During the redesign process, First Union's eChannels division worked with customers ranging from small businesses to Fortune 500 clients. Using focus groups and other interactive forums, First Union gathered feedback to develop the site strategy, which then drove the overall design.
"This redesign is significant in that it is a major step in the ongoing commitment to our customer-centric approach to online services," said Courtenay Buchan, Wholesale Executive Producer. "The web site reflects how our customers want to interact with us, not how First Union is organized. Customers want quick access to services and solutions, and they want it in their own language - that is what this redesign delivers."
About First Union
First Union (NYSE:FTU), with $253 billion in assets and stockholders' equity of $16 billion at March 31, 2001, is a leading provider of financial services to 15 million retail and corporate customers throughout the East Coast and the nation. The company operates full-service banking offices in 11 East Coast states and Washington, D.C., and full-service brokerage offices in 47 states and internationally. Online banking products and services can be accessed through www.firstunion.com.
Firstunion.com provides individuals and businesses with comprehensive information on financial products, services and planning tools to meet a broad spectrum of needs. The Web site also contains company information for customers, shareholders and site visitors. First Union offers a wide range of customer-focused online banking services that cater to more than 1.8 million online banking and online brokerage customers. Firstunion.com is a key, integrated delivery channel that complements First Union's ATM, First Union Direct, and extensive financial center and brokerage network, allowing customers to bank when, where and how they choose.
