Contact:
Valarie Harris
(704) 383-7742
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May 15, 1998
First Union to Open Multi-lingual Call Center
Nearly 300 New Jobs To Be Created
Charlotte - "First Union Direct soy Marta. @Como le puede ayduar? Soon First Union Spanish-speaking customers will be able to enjoy the added convenience and comfort of discussing their financial affairs in their native language.
First Union's multi-lingual call center will open Sept. 1, 1998, creating approximately 260 new jobs. The center, located in Miami Springs, Fla., will employ multi-lingual personal service representatives, financial specialists and administrative staff. Spanish will be the first language offered, with other languages to follow.
"With First Union's growth into markets with diverse populations it's essential that we offer customers financial services in languages other than English," said Jack Antonini, executive vice president, consumer banking group. "Bringing products and services to customers in their native language is a strong example of one of our retail strategy's key drivers - meeting customers' needs when, where and how they want. Our multi-lingual call center is one more way to add value to the customer experience."
First Union customers in New York, New Jersey and Connecticut will be the first to use the center in September. South Florida will be added in October with other key markets to follow as they convert to First Union's Future Bank - the corporation's lead initiative offering customers more control over and access to their finances. During the next year, customers from Florida to Connecticut, as well as international customers, will have the choice of conducting their business in Spanish or English.
First Union Corporation is a leading provider of financial services to more than 12 million retail and corporate customers throughout the East Coast and the nation. It is the nation's sixth largest banking and financial services company with assets of $172 billion as of March 31, 1998.
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